目的 调查河北省康保县不同人群适合并喜好的健康教育方式及内容，为有针对性地进行鼠疫健康教育，从而达到较好的效果奠定基础。方法 采用自制调查问卷方式对康保县居民387人进行自填式调查。结果 被调查人群对鼠疫防控知识知晓率较低的内容有“接触疫源动物或被咬后突发高热的处理”（8.56%）、“康保县是鼠疫自然疫源地”（20.72%）及“鼠疫患者的症状”（28.45%）。不同职业人群对鼠疫健康教育的需求方式不同（χ²=105.118，P<0.01）。通过对应分析发现，农民与广播、学生与讲座、工人与广播、干部与微信有较强的关联性。76.14%的农民选择广播，66.30%的学生选择讲座，而医生比较喜欢宣传册（37.10%）和电视（37.10%）。工人对除展板、报纸、短信外的其他宣传方式均较喜欢，干部则对除展板外的其他宣传方式均较喜欢。结论 对河北省康保县居民进行健康教育时，对农民应主要使用广播及电视，对学生应多组织健康教育校园讲座，对工人及干部应采取多种方式，广播、微信或短信等均可；对知晓率低的内容应加强宣传。考虑医生职业的特殊性，应从专业角度对其进行培训与考核，提高其应急救助能力。

Objective To investigation the plague health education methods and content to meet the need of different people in Kangbao county of Hebei province, and lay a solid foundation for targeted health education and achieve better results. Methods An anonymous questionnaire was conducted to investigate 387 residents in Kangbao county. Results The targeted group's lower rates of knowing were "the treatment of sudden high fever after contact the plague animals or bite with flea"(8.56%), "Kangbao county is the plague natural foci"(20.72%), and "the symptoms of the plague patients"(28.45%). Different occupations need different ways of plague health education(χ²=105.118, P<0.01). Correspondence analysis found that farmers and broadcast,students and lectures, workers and broadcast, cadres and the micro-channel all have strong correlations. The 76.14% of farmers choose broadcast, 66.30% of students choose lectures, and the doctors prefer brochure(37.10%) and TV(37.10%). In addition to the panels, newspapers and text message, the workers like other publicities. The leaders like the other publicities except the panels. Conclusion Use radio and television primarily to strengthen the propaganda for farmers. Organize more health education lectures in school for students. For workers and cadres, take a variety of ways of health education, for example, broadcasting, WeChat and text message. Doctors, considering the professional particularity, should be trained and assessed professionally to improve their emergency relief capability.